​Planning for strategic communication is a solid basis for public and private institutions in the contemporary world, for managing change campaigns, and for disseminating new ideas, services, and goods. This course consists of five basic study units; First: the basic concepts in planning for strategic communication, second: theories and models of strategic communication and change management using means of communication, third; tools for analyzing the internal and external communication environment, Fourth: Planning communication and media campaigns, and Fifth: models and case studies for plans for communication and media campaigns, including crisis and emergency plans in various sectors. The course also requires students to prepare proposals for strategic communication, whether a communication plan for an institution, or a communication and media campaign which include defining and analyzing the objectives and audience, analyzing the communication environment, defining media messages and approaching access and change.​